There are some incredible options online for individuals hoping to raise money to support a range of worthy causes. From business ideas to nonprofit organizations to medical expenses, people have increasingly turned to these sites and social media platforms as a way to get their message and donation requests out to as many potential supporters as possible. Of course, with so much competition for the attention of internet users, the process requires some planning and research. The following tips and tricks can help anyone establish a more successful fundraising or donation page.
Come up with a Catchy Title
Since this will be the first aspect of a landing page that the audience will see, it should be pithy and compelling while accurately reflecting the underlying cause. Be sure to make it short enough so that it will not be cut off either in an email subject line, on social media pages, or in text campaigns. Promising too much can cause people to lose trust in a cause or organization, but offering a clear reference to what donors can expect to find is the best way to convince as many people as possible to click on the link and read the fundraising pitch.
Create a Compelling Narrative
After interested individuals decide to learn more about a donation page, it is important for them to be able to find an interesting story that is both informative and able to keep their interest until the very end. This is a fundraiser’s opportunity to close the deal, so it should be direct and descriptive. Keeping the text to just a few hundred words is optimal so readers do not get bored or distracted. Using embedded content or videos is another way to send a message that is not stale or stodgy.
Set a Realistic Goal
Since some sites require a donation page to reach its goal before collecting, it is important not to set the amount too high. Be sure that the goal will cover the stated expenses, but it is worth noting that most fundraisers allow for an increased goal if the need arises.